Knowledge has to be improved, challenged, and increased constantly, or it vanishes. – Peter Drucker
It is well-known that imparting effective training to sales people goes a long way in enhancing revenues. Well-designed sales training programs help sales personnel face customers confidently and overcome the challenges posed by a dynamic, fiercely competitive business world.
But, how can you build a good sales training program? Well, you need to consider the following two major learning needs of sales personnel.
- Most sales personnel travel extensively. So, it is important to enable them to access to the latest industry updates and news about competitors anytime, anywhere.
- Sales people find it very useful to have information about products at their fingertips as it helps them explain their benefits in a convincing manner.
Check out this interesting video to know more about creating a highly effective sales program.