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Increasing Response Rates for Training Evaluations – Part I

Written By Shalini Merugu

Increasing Response Rates for Training Evaluations - Part I

Recently there was an interesting discussion on ASTD’s LinkedIn group on increasing the response rate for online training evaluations at Kirpatrick’s level 1 – which measures the reaction of participants – what they thought and felt about the training (Thanks to Amy for initiating the discussion!). Without getting into details around the whys and wherefores of using level 1, here is a summary that includes a few of the points discussed.

State Expectations Upfront

Doesn’t spring an evaluation on participants without letting them know right at the beginning that their feedback will be required. In the case of ILTS, while you may also ask for feedback during the training, do remind them that a formal feedback is coming up at the end of the course. Most participants are aware that some form of feedback will be taken, but it still is a best practice to state it anyway. In the case of eLearning, you could include the evaluation in the course agenda or mention it right at the beginning of the course.

Explain the WIIFM

Both for ILTs and eLearning, responses are typically highest when participants are convinced that their evaluation is important and that it matters. Explain the WIIFM of the evaluation to participants and let them know that their feedback is crucial for the training group to ensure that they provide the best possible training to the employees. In the case of ILTs, you could even share real-life examples of how you used feedback from other sessions to continuously improve your training. Also, let them know that you are open to suggestions for improvement.

An interesting tip shared by a participant on the discussion is that after the survey, respondents could be given a report on the ratings and also specific comments made by other respondents.

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