In all our interactions with the fortune clients, we invariably deal with the managers and directors who have been in the company for not less than a decade and there are some who have stayed on as long as 25 years. And surprisingly, for most of them this was their first job. They have grown from the capacity of management trainees to the position of Senior Technical Directors. It amazes me to see their passion for their work and how they literally own their company’s interest. They talk about their company as if they are its owners and the vision of their CEO is their vision too.
Now this makes me think that there is a correlation between the growth of fortune companies and the employee retention factor. Yes, there definitely is a link between the two.
Whole Foods Market, a fortune 71 company is a decentralized company whose core values include a commitment to both “customer delight” and “team member happiness”(Daft, 2008).
- Selling the Highest Quality Natural and Organic Products Available
- Satisfying and Delighting Our Customers
- Supporting Team Member Happiness and Excellence
- Creating Wealth Through Profits & Growth
- Caring about our Communities & Our Environment
- Creating Ongoing Win-win Partnerships with our Suppliers
- Promoting the Health of our Stakeholders through Healthy Eating Education.
Our team members are the heart and soul of this company: that’s our not-so-secret sauce. Our more than 65,000 talented Team Members put us on this list, and we appreciate each and every one of them for their dedication to our company’s mission.
– (Walter Robb, Co-CEO, 2013)
We learned from these fortune companies that employee happiness was of utmost importance and we believed that if the employees are happy, they will in turn make the customers happy. When we focused on this “success mantra” it sure paid off! Today we have more than 30 clients worldwide and for most of our employees, it is their first job and they have stayed with us for the last 13 years.
Now the question is how to make and keep our employees happy.
Well, it is very simple. The following are the three initiatives that successful companies take to make and keep their employees happy:
- Start from Top: Leadership matters! If we want your employees to be happy, we don’t need to come up with great strategies. All we have to do is to treat them with respect, share our vision with them, empower them to do quality work, support them in their results and acknowledge their good work whenever possible.
- Job Satisfaction: Select the right person for the right job. Develop a good induction program. This goes a long way in building the company’s image. The first impression lasts long. If we institute a good “New Employee On-boarding” program, it will help the freshers to understand the company’s vision and therefore align their expectations with this vision.
- Training and Career Development Plan: In the new age of high competition, the company that learns and changes is the only one that can survive. Therefore, it is very important that we have a clear career progression plan for all employees. If an employee learns, grows and contributes, he or she will be the happiest person. With the new technology, it is easy to train employees through eLearning and keep them up-to-date with the new trends and policies of the company.
Employees are the key to organizational growth and customer delight!
Here is a quick video on CommLab Culture and how we keep our employees happy.
Would love to hear from you! Do send in your ideas and case studies of how your organization helps employees feel happy at the workplace.