According to the findings of 2012 State of the Industry Report by ASTD, U.S. organizations spent more than $156.2 billion towards employee learning and development (L&D) activities in the year, 2011.
So after spending these many dollars on training, it is natural for companies to expect enhanced employee productivity and a better bottom line. Don’t you think so?
Of course yes! Only the essential point here is – these attempts can be fruitful only when the employees first take up the course and then get involved with it to enhance their skills and knowledge.
For this it is not enough to create your online training courses and hope that learners will enroll on their own. You need to ensure that you do all that is possible to promote and market these eLearning initiatives within your organization. So how can you ensure that employees are aware and informed about your initiatives? To do this, you need to have well-thought out communication strategies and a sound communication plan in place.
Here are the ten strategies that can help you out in the forming of a sound communication plan in place.
Check out this presentation to know those ten strategies.