Online Product Training Design Strategies

Product Training Design Strategies

The health care industry has been expanding with more and more new products being launched. All this leaves little or no time for sales personnel to attend training programs. They need anytime, anywhere access to information. This kind of access can be achieved only through eLearning. Let’s see a case on how eLearning can be effective for health care training.

One of our clients a leading provider of medical technologies for the health care industry approached us with the requirement of training their sales representatives on their products through eLearning. Their products included hospital beds, patient lifts and non-invasive therapeutic products. They wanted the course to be developed using the Lectora tool. The course was meant to train their sales force to know how their products can facilitate the work for the nursing staff and care givers.

We, the instructional designers with the instructional strategies were able to develop an efficient eLearning course as per the client’s requirement. The following are the steps that we followed while developing the eLearning course.


Analyzed the inputs


The client provided us the inputs in the form of a PPT. The inputs provided were not in proper form. They were very clumsy. We read and analyzed the content carefully. There were some gaps in the inputs. We approached SME’s to fill these gaps in the course. By doing this we were able to prepare an outline of the course and frame the learning objectives.


Used product related specific images


Using images is one of the ways through which learners can understand concepts in a better way. As the course explained about various products, it was essential to explain each product with its respective image to make the learner understand about the concept clearly.

Included videos


Videos really enhance quality of the eLearning courses. In this course we had an instruction video that has to be inserted in the respective slide. Video was too long. Long videos are boring and eventually divert the learners. As videos are ideal to impart training we believe that short videos help learners remain engaged and stay active throughout our training program. For this we have compressed the video from 6 min 8 sec to 2 min 58 sec through which we retained the essential components of the product.

Presented Instruction guides, user manuals in the form of PDFs


Instructional guides and user manuals usually explain about the operation of a product. We presented price lists, user manuals and instruction guides of the product in the form of PDFs as it acts as a reference to the learners. Presenting manuals in the form of PDFs helps them to take a copy of the PDF to use it whenever required.


Included both formative and summative assessments in the course


Assessments are the means through which we evaluate the skills and knowledge gained by the learners after attending the course. Formative assessments are carried throughout the course whereas summative assessments are conducted at the end of the training program. In this course we have developed both formative and summative assessments in order to check the learners’ understanding of the course. We embedded different interactivities for these assessments so that the learner participates with the same passion and interest throughout the training program.

These were the steps we have used in designing the course for the learners. Have anything to say? Please do share.

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