The British Royal Family has adopted it. For the first time in the history of England, the arrival of ‘the royal baby’, third in line to the British throne was announced first on the social media before following the tradition of announcing the news through bulletin posted on a wooden easel behind the gates of Buckingham Palace (which was incidentally shared on Instagram later).
Vatican has also started publishing updates on Facebook. You can now start following the Pope on Twitter@Pontifex or participate in the Vatican’s Facebook page. Monsignor Paul Tighe, secretary of the Vatican’s Social Communications department said, “We recognize that a church that does not communicate ceases to be a church“.
When tradition bound monarchy and Vatican can embrace new media, isn’t it time for Corporates to think about Social Media for their business?
There are several ways corporates can use Social Media to engage with those who matter to them. It could be anybody, their employees, customers, stakeholders and business partners. The fact is Social Media can be used for corporate learning in many ways.
Social media is like a ‘low hanging fruit’ where people don’t mind spending some time to get information or exchange ideas, thoughts or experiences. It is these thoughts and ideas that could lead to,
- an innovation,
- improvisation of a process or
- identification of a problem
that could otherwise have taken a long time to surface or worse still never come to light.
It is important for organizations to be present where their customers are. It makes sense for them to engage on the same platform as their employees. This way, they will be on the same page as their employees or customers.
Here are some statistics based on a research conducted recently by University of Massachusetts Dartmouth Center for Marketing Research:
- 58 out of 75 industries in Fortune 500 had corporate blogs.
- 8 out of top 10 organizations actively post on Twitter.
- A whooping 72 out of the 75 Fortune 500 industries use Facebook & Twitter.
The graph below shows the rise in the use of different social media by leading Fortune 500 companies.
The extent of engagement could vary but all of them have made a beginning. I think that is what counts. What do you say?