In the last 10 years, Social Media has become the base of communication. Even in business settings, it is playing a vital role, enabling employees to stay connected with vendors and customers. According to iMedia Connection, 90% of companies now use social media for business purposes.
However, social media usage seems to be a scary topic for organizations, as it presents a lot of risks that can haunt the company, based on what employees speak/share on social media. According to Statista, around 120 million full-time employees in the U.S. choose to talk about their employer online. So what do you think can help? To ensure effective social media usage, many companies have laid down social media policies. But the problem is, employees are not aware of these policies. Here are a few tips to communicate social media policies among your employees.
Create a Spectrum of Training Tools
Now let’s be honest, having a policy is not enough, it must be communicated to employees in a way they understand and remember. You can develop the learning materials in various formats keeping the Millennial workforce in mind.
Short eLearning modules covering all the dos and don’ts, videos, case studies, etc. work well in getting the message across. These resources must be engaging and simple enough so employees can articulate them.
Include Real-life Examples
Relevant real-life situations related to the learning material or what learners already know are a powerful tool that makes learning stick. Also, asking them to solve a problem before teaching leads to better learning.
For example, you can create a scenario around how the employee would react to an apology Tweet received from a vendor you were dealing with. The more the relevant the situation, the faster learners grasp.
Space Practice Sessions
Instead of overwhelming learners with all the dos and don’ts at a time, space out sessions over weeks, allowing some time to process the knowledge acquired. Allowing the learners to practice one point at a time and then building that knowledge deepens learner understanding of the guidelines and situations.
Follow-up with Short Quizzes
Keep testing employees on the content they have learned at periodic intervals. These quiz modules enable learners recall the guidelines and pinpoint the knowledge gaps which can be covered through additional training.
For example, instead of directly reinforcing, ask learners how they would respond to a sensitive Facebook message; let them think and answer, then give the feedback. This sort of feedback or learning will result in longer retention.
It’s time to take social media training Seriously. Setting the policy is just the first step. You must make the learning stick by consistently communicating and testing the knowledge of your employees.
How do you manage social media usage in your company and do you have any policies in place? We would love to hear your experiences.