Social media is one of the ways to share information, using web based tools like Facebook, twitter, YouTube and blogs. This is changing the way we communicate and interact with each other, while becoming one of the effective mediums to build business relationships. Customers often go online to rate the products and various services.
Here are some statistics, which show you the importance of social media usage.
- According to a study by Pew Research Center, 56% of internet users create content by posting blogs and other materials online. Nearly one-third, engage in both creating and curating the resources online.
- According to enhanced training needs analysis, conducted by Jisc Regional Support Center in Scotland, revealed that YouTube plays a major role, as huge number of people use this to access the information.
On the other hand, social media might become a threat to the company, as you have to control thousands of employees working with these networks. An employee will get engaged in many interactions and the customers will consider those interactions as the company’s point of view. Those posts might negatively reflect on the company’s reputation. Most companies, to counter this kind of negative effects, have come up with some social media policy guidelines, which direct the employees of what to use and what not to use.
Some of the common guidelines which company’s follow are:
- Employees should not post the inappropriate content or information, which will have a negative impact on the organization. Post the right information, keeping in mind that it is seen by everyone.
- Employees should not disclose the confidential information like strategic plans, trade secrets of the company. Before posting such information check with the supervisors regarding confidentiality issues.
- Ensure that they provide the links to the original sources, before using other company trademark or materials, to avoid copyright issues.
- It is better to consider other people’s privacy and respect their opinion, especially when the discussions become heated.
- It is recommended that the employees review the sites after posting any comment. If in case someone misinterpreted the comment, employees should clarify immediately.
Now, having the proper guidelines is not enough. Until and unless you professionally train the employees, you cannot implement the policies. Elearning is the viable option to train employees on social media usage policies. It is a cost-effective and convenient method of training employees. As we know, that elearning is self-paced learning, it increases learner satisfaction and reduces their stress to a large extent. It also enables them to complete the training, at their own-convenience.
Here are some of the screenshots from our courses showing the social media policy guidelines.