While no two businesses are alike, they may have certain common goals. To gauge the business impact of eLearning, let’s look at a few typical business goals. So as we go through this list, you can check how many of them your stated business goals are as well.
Some typical business goals are:
- Improved customer services
- Faster launch of products/services
- Compliance with legal and regulatory mandates
- Speedy deployment of new information systems and processes
- Improved customer retention
- Enhancement of employee productivity
- Developing a strong organizational work culture
- Serving the extended enterprise (customers, suppliers, partners, distributors)
- Geographic and/industry expansion
- Grooming employees for new roles
- Attracting and retaining talent
- Developing a capacity for ongoing innovation
Before planning your eLearning strategy, pick out any three goals that are critical for you in the next year or so, and make a note of them. Once you have the selected goals in front of you as a constant reminder of what you as an organization are trying to achieve, it gets easier to see how eLearning can contribute to the achievement of these goals.
The question you need to ask yourself at every stage is this – which of your organization’s goals can employee training help you meet? And more specifically, which of those goals can eLearning address? The answers to these questions are critical in arriving at a strategy for implementing eLearning initiatives. Keeping track of business goals helps devise the right strategy.