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5 Reasons to Choose Video-Based Learning for Sales Training [Infographic]

I n today's cutthroat competition, training your sales team to win is not easy. Added to that are factors like reducing attention spans, monotonous lectures, and bulky handouts. All these elements can negatively impact learner attention and engagement, thus the overall training effectiveness. So if you're looking for a solution to tackle these challenges, video-based learning deserves your attention. It is an effective training method that helps you deliver training in a way that aligns with learners' interests and preferences.

This blog is a deeper dive into understanding why you should choose video-based learning for sales training and a closer look at tips to ensure high-impact video-based learning courses for sales training. So without any delay, let’s start.

5 Reasons to Choose Video-Based Learning for Sales Training

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5 Reasons to Choose Video-Based Learning for Sales Training

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5 Best Practices for High-impact Video-Based Learning for Sales Training

Start with Specific Goals

Before jumping into the content creation part, it’s important that you have a clear idea about what you want your sales team to achieve after finishing the sales training. To gain clarity about your employees’ learning needs, you can conduct training needs analysis (TNA), surveys, interviews, etc. Once you have a fair idea, write down specific, achievable learning objectives. It will help you curate your training materials accordingly and maximize the training ROI.

Know Your Audience

Knowing your audience is the foundation of an impactful sales training program. There’s no second-guessing about the fact that not all people are the same! They have different talents, interests, strengths, shortcomings, etc. Therefore, when you intend to design sales training material for your sales team, it’s crucial to assess the current skill levels and knowledge gaps within your team. Tailoring the content and difficulty to the audience ensures everyone is engaged and learning relevant information.

Focus on Both Hard and Soft Skills

If you think sales is just about product knowledge and technical specifications, you couldn’t be more wrong. Because soft skills in sales training are just as important. They help in building trust with prospects, navigating challenging conversations, and closing deals successfully. Therefore, it’s essential to equip your sales team with strong communication skills, objection-handling techniques, and relationship-building skills.

Make it Practical and Actionable

Caution! Don't just bombard trainees with theory. Instead, provide them with practical tools and techniques they can implement immediately. This can include sales scripts, objection-handling frameworks, effective communication templates, etc. The aim here should be to ensure the newly acquired knowledge translates into real-world sales success.

Include Variety of Formats

Not everyone prefers the same method of learning. Some might like reading while others learn from watching videos. It’s important that you cater to the learning preferences and styles of your learners. To do so, you can include multimedia and gamification elements along with interactivities like role-playing exercises, in sales training. It attends to visual learners, audio learners, and kinesthetic learners. Including a variety of training formats helps ensure learner engagement in the training program and boosts knowledge retention.

Wrapping It Up!

With video-based learning, you can certainly take your sales training to a whole new level. Whether it’s in terms of impact or engagement, video-based learning is a clear winner. It will enable your sales team to soar to new heights as it allows learners to connect with the material, develop critical skills, and ultimately implement that acquired knowledge to practice for closing deals. So why wait? Leverage video-based learning for your sales training today. To ensure efficiency and quality, AI can come in handy too. Check out the eBook below to learn more about using AI for video-based learning.

Video-based Learning: Harnessing the Potential of AI