A major factor that contributes to the success of an organization is the effective “synchronization” of its product training programs with the launch of its new products. Time between the product launch and training is getting shorter with product life cycles getting shorter and the time-to-market these products reducing considerably.
Organizations are increasingly depending upon online training medium due to its flexibility and other advantages related to time and cost. Another benefit with the use of e-learning is that with the use of e-learning, rapid authoring tools such as Articulate Storyline, Adobe Captivate, and Lectora Inspire and so on, the time to develop online training module has reduced considerably.
This quick product training is also required by service representatives, vendors and end users based on their need and on the speedy launch of new products.
How can we create a good product training course? Well, here are 3 useful tips.
- Focus on the solution to customers’ problems: The main goal of product training should be to address customers’ needs or challenges. Providing a right solution to their needs through your product is the key for effective product training. For instance, you can develop a scenario in the training module where a customer is having a hard time doing his work and is looking for a solution. Then, explain how your product is able to provide the solution. This helps your learners understand the problems faced by customers and convince them to buy the product.
- Use appropriate instructional strategy: Using animations to demonstrate your product leaves a long-lasting impact on the learner. Using videos, watch-try–do activities, and simulations when explaining the features and benefits of the product makes learners understand and remember all vital information regarding the product and help them explain the features of the product effectively to customers.
- Conduct modular training for diverse learners: Product training is not a one-time training activity. And it is important not only to sales employees but also to other employees of the company, customers, vendors, and service agents based on their specific need and at specific stages.
After providing the basic introduction to all regarding the product, there has to be a modular training extended to each team based on their priority and need.
This will increase the interest levels of these diverse learners, as it is very specific to their needs and reduces their time and effort.
Hope you find these tips useful and informative. Please share your views.