In today’s dynamic market, the time-to-market of new products and services is critical to both survive and succeed. Added to this challenge, is the increasingly compressed product life cycles of most products today.
If you need to develop a product training program, you need to first consider various aspects such as:
- What is the product?
- Is it tangible like a piece of equipment or intangible like an insurance product?
- Who is the product training for?
- Is it for the sales people, service engineers, channel partners or end-users?
The training design and format for product trainings needs to be customized for each type of audience. Here is a free webinar that talks about the design strategies for developing product trainings keeping in mind the needs of sales professionals.