Let’s take a quick look at the state of eLearning today. Now that the first wave of eLearning is over and we can separate the facts from the fiction, a few findings emerge:
The target audience description illustrates the key individuality of the learners for whom you are designing the instruction in any training program. It helps in the selection of objectives, illustrations, terminology, delivery format, and cultural issues.
Benjamin Bloom developed a taxonomy of educational learning objectives. He identified three domains of learning: Cognitive Domain, Affective Domain, and Psychomotor Domain. Let’s understand the six levels of Blooms Taxonomy and see what type of learning each level can address:
In continuation of the series of blog posts on selling eLearning in your organization, we will look at the second stage of a Product Life Cycle (PLC). This is the growth stage and is the period of rapid revenue growth. The cost gets reduced and sales revenues increase as people get increasingly aware of the product. In the context of the eLearning PLC, advertising should be increased to get brand preferences. Now let us look at a few strategies for the growth stage in the context of promotional activities for eLearning:
While no two businesses are alike, they may have certain common goals. To gauge the business impact of eLearning, let’s look at a few typical business goals. So as we go through this list, you can check how many of them your stated business goals are as well.
In a previous blog we looked at a few possible ways to deliver training:
- Instructor-led Training (ILT)
- Virtual Instructor-led Training (VILT)
- Video Learning System (VLS)
- Computer-based Training (CBT)
- Web-based Training (WBT)
- Combinations of above
In continuation of the series of blog posts on selling eLearning in your organization, when introducing it for the first time, you need to use advertising strategies for building awareness of the brand/drawing attention to your brand and communicating the key benefits to users at different stages of the eLearning Product Life Cycle. Today, we’ll look at a few effective strategies for the introduction stage to promote eLearning in your organization:
In a global economy, with a geographically dispersed workforce, with most communication being through mail and chat rather than face-to-face, most professionals are getting increasingly adept as using online communication – and adopting online learning. eLearning can cater to the needs of employees who speak different languages by being amenable to translation.
Different types of training requirements call for different types of training delivery. Some common modes of delivery are classroom-based Instructor-led training, Virtual Instructor-Led Training, Video Learning System, Computer-Based Training and Web-based training. In this back-to-the-basics post, you will look at each of these types and what they are best suited for.
Typically, every product goes through a Product Life Cycle or PLC consisting of 4 phases (Introduction, Growth, Maturity, and Decline). eLearning, as with other products, will follow the path of the product life cycle. By viewing eLearning against the PLC framework, we can decide on what marketing strategies are appropriate at which stage of its PLC.