“The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.”–AzimPremji
Jason is the product training manager in a multinational pharmaceutical organization, where a number of new drugs are released frequently. Sales teams are spread across the globe. In this environment, training, sales teams on every new product is a big challenge for Jason. The sales force needs to be well trained before launching a new product. Is your situation similar to Jason? Do you feel constant pressure to train employees to perform better in their jobs? Then, try to outsource your healthcare product training.
Well, deciding to go for outsourcing is quite easy, but finding the right vendor to meet your training needs is a bit difficult. Nevertheless, it’s not that complex, if you check for these competencies in training vendors.
1. Ability to Create Product Demonstration Videos
When you want to select an online training vendor for your pharmaceutical products, look for their ability to create demonstration videos. They play a vital role in explaining the drug features, use, composition, side effects, and dosage information to your sales force. You can ask the vendor about their familiarity and expertise in using online tools for creating demo videos. Developing a training video script based on the given marketing content can be an added advantage. To get a better understanding, you can also ask for samples they created for the pharmaceutical domain.
2. Competency to Develop Microlearning Modules
To select the right vendor, you can check for their competency in developing microlearning modules for healthcare products. It is the key for your product training reinforcement and just-in-time support. Your vendor needs to know the learning needs and preferences, to prepare job-aids that support specific tasks. Since preparing bite-sized learning modules of 2-5 minutes is the key to just-in-time support and on-the-go learning, your vendor should have considerable expertise in developing concise yet optimized modules to cater to the learning needs of on-the-move sales teams.
3. Capability to Create Online Resources for Competitor Analysis
Apart from developing online product training, your vendor should be able to create and include job-aids to improve your sales force performance. For example, your product has ten features and three competitors, with various features, and your sales reps can’t be expected to remember all the details in all circumstances. To keep information handy, your training vendor needs to know how to present essential information applicable to employee job tasks and competitor analysis in online job-aids. These can be created in MS Word or PDF documents, and infographic flashcards.
4. Expertise in Developing Scenarios to Handle Customer Objections
To outsource your product training, the vendor should also be able to develop scenario-based learning. This approach will help train your sales reps on selling skills and objection handling techniques. The vendor you choose should be able to create realistic scenarios your employees can relate to. These scenarios need to deal with their work challenges. Using industry related characters and vector images can engage your sales reps better.
The right vendor to outsource your online product training should be a workplace training and learning company with a proven track record. The vendor needs to have expertise in learner needs analysis and learning design. If you are hard pressed for time and can’t do all the background checks, one sure fire tip is to seek a sample project with a ‘no cure – no pay’ clause. You can get a serious player and the right vendor with this demand. You will also be able to figure out the genuineness of the vendor’s claims and their actual work.
Hope checking for these 4 competencies in the training and learning vendor will help you take the right decision on outsourcing your online product training.
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