Some companies are struggling hard to keep away their employees from watching online videos like YouTube during office hours. But others like Rohm and Haas, a Philadelphia-based company, are making huge investments in online video technology to give their employees internal training and to market their products more effectively.
Delivering Training Through Videos:
Organizations can make use of online videos:
- To provide a wide variety of information: Videos are created and run through studio hosted web casting services. So, if employees are given access to video studios, can produce online videos containing information on their methods of approach to complete a particular task and information regarding organization. Studio tools collate audio and video technology as well as PowerPoint presentations and screen captures. Thus, videos help employees to access information posted by their peers on a wide range of topics.
- To answer work-related queries: Online videos of searchable libraries support an employee’s natural tendency to ask queries and to get relevant answers from his colleagues. So, the Company can reduce direct costs such as travel expenses incurred on training employees by using videos as this helps to get access with co-workers from different sites through an online video site.
- To get access to important information: Online videos help access and train employees on aspects of important information by creating, posting and viewing videos bang on corporate desktops. For example, a top salesman can demonstrate his method of selling products by creating his own video.
Greg Pulier, chief technology officer and founder of Beverley Hills, praised the efforts of companies that building internal sites as this move helps to democratize web casting.
Applications of Online Videos:
- In marketing: Businesses can market themselves and their products by posting internally created videos on YouTube and different social networking sites. According to experience, people access online videos more than company’s e-newsletters. It was also determined that rate of return on investment (ROI) through video marketing was 10 times higher in comparison with print-related marketing.
- Promote the company’s goals: Online videos can be used to promote a company’s goals. For example, an online job site, Itzbig Inc., initiated an internal contest for employees to create online videos with the objective of promoting its company goals. The winner posted an online video recommending new ways of promoting company’s policies by letting job seekers post their resumes anonymously.
- To gain community trust: Initiating an open dialogue is one vital means of tapping the community and to gain its trust. So, experts point out that once a company opens its doors to customers to post comments on online videos, it provides an initiation for a critics’ forum too. This helps to know a company’s potential negative stories and to react accordingly.
According to analysts, many companies are launching online videos similar to YouTube to take internal as well external advantage. Internally, these videos help deliver employee training effectively and externally it takes advantage of increased traffic.
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