The job of a pharmaceutical sales representative is quite challenging. Often, they need to convince doctors, who are more knowledgeable about diseases and medicines than themselves, to prescribe their firms’ products. So, it is very important that pharmaceutical companies impart comprehensive training to their sales personnel, to enable them to handle physicians’ queries effectively.
But, how can sales people of pharmaceutical companies be trained effectively? What does it take to develop a winning training program for medical representatives? Let us see.
Hope you find this post useful. How do you train medical representatives? We’d love to know.