Effective training plays a critical role in the success of a medical representative. So, pharmaceutical firms spend huge amounts of money on training their sales personnel. According to Merck Capital Ventures, drug manufacturers worldwide spend about a billion dollars an year on training their salespeople.
How can pharmaceutical companies ensure that their sales staff members are trained effectively on their products and ready to face the challenges of a dynamic business world? What does it take evaluate the product knowledge of medical representatives? Well, you need to ask them 11 questions. Let us see what they are.
Hope you find this post interesting. How do you assess the product knowledge of your sales staff? We’d love to know.