Before we begin, let’s make certain assumptions about your organization. Let’s assume that your organization has a relatively mature training function and makes investments into employee development. Let’s also assume that it has well developed training initiatives such as:
- On the job training
- ILT courses
- And sponsorships for training events
And now, your organization is planning to implement eLearning solutions to strengthen your training capability. But before you enter, employees typically have concerns around eLearning – here are a few reactions.
- Will it work for me? Will I really be able to learn anything on a computer?
- What’s in it for me?
- I don’t care much for these fads. What is eLearning anyway?
- The only training that works for me is classroom training, with an instructor guiding me through
- Why should I take it up?
- You can’t teach an old dog new tricks.
Learners not exposed to eLearning usually prefer to stick to classroom training. A few of their reactions could also be based on their fears and apprehensions around this new mode of delivery of training. Here are a few more reactions:
- How on earth will I make time for this? My job takes up every minute. And even if I do, will management acknowledge it?
- Help! I don’t have what it takes to be a self-directed learner
- Am I going to be thrown in at the deep end? Is there anyone out there who can help me get used to this stuff?
- I’m not tech-savvy. And my everyday job doesn’t even demand it. So how am I supposed to cope?
- I don’t have internet connectivity at home. And why should I?
So, how best would you address each of these concerns with the most appropriate marketing or promotional strategy?