Black Friday is coming early for some section of people! Sony is launching its Play Station 4 this Friday and Microsoft is coming up with Xbox One next Friday. It is predicted that between Sony and Microsoft about 10 million consoles will be sold in the next few months.
According to a research by the NPD group, close to 14% of Americans intend to buy video games this holiday season. How can you explain this level of engagement with these games that make people to go after them version after version and upgrade after upgrade? Can eLearning developers take some lessons in engagement from their counterparts in the gaming industry?
I think the first thing that draws individuals to games is the fun quotient. It is fun, risk-free and enjoyable. The content, graphics and media elements are used to instill a sense of fun and enjoyment in the whole learning experience.
In eLearning courses, instructional designers can add fun element through graphics, animations and quizzes (during feedback). It breaks the monotony of assimilating the content, yet reinforces the content by presenting it in a different manner.
Strategy and Cerebral Quotient
Strategy games are very popular and form a considerable size of the gaming console market.Experienced learners enjoy when they get an opportunity to use their cerebral muscles in any activity. Mere clicking on buttons and making some pop-ups appear is not adequate to enthuse intelligent learners.
They need to be adequately challenged to solve a problem or make a decision in a given scenario based on some strategy. That is why scenarios, strategy games and questions based on stories in eLearning are usually popular.
Satisfaction & Achievement Quotient
At the end of the playing a game, players have a sense of satisfaction and achievement of having gained something. It is rather subjective and may mean different things to different people. Getting to the next level gives a sense of achievement to some. Providing a vital solution or troubleshooting a problem gives a sense of satisfaction to others.
eLearning courses can be divided into modules (with different levels) and the learner will be eligible to reach the next level upon completion of one level. This is one way of keeping the learner motivated and engaged with the course. Constant interaction and encouragement by managers or superiors to ensure that the learner is involved in the learning process is another way to ensure learner engagement. This helps when a learner is stuck at a particular module and is having difficulties moving up to the next level.
As you shop for your next video game, observe what propels you to choose one from the other. Is it the strategy element, fun element or satisfaction that you are looking for? How would you like the idea of having the same elements in an eLearning course? Do share your thoughts.