Loving your company’s products is not enough – we should love our customer and constantly understand and meet their needs. Successful organizations are always innovating and marketing. Most of our fortune and global fortune clients come up with innovative products every 3 months and some as quickly as one every month to be ahead of competition.
Innovating and coming out with a product that caters to customer need is one thing; effectively positioning and marketing it is another.
In order to get the new product knowledge to the sales force across the globe, we need to train them very quickly and effectively. Online training delivery can be one of the best options – highly effective and also value for your dollars spent.
Most of the organizations impart product training through developing product e-learning using rapid e-learning authoring tools like Articulate Storyline or Adobe Captivate or Lectora. These tools help them develop their courses quickly.
As the companies are global, they then translate the Product e-learning into various languages – some into as many as 20 global languages.
For marketers, the current hi-tech age is the best age, where using technology, you can get an edge in your business and communicate faster with your sales force and thereby with your customers. I invite all the innovators and marketers, to share with us how you have been taking advantage of technology to improve the overall growth of your business.
Innovation distinguishes between a leader and a follower.