When we talk about innovation, companies don’t just look at traditional research and development for innovations or cracking new campaigns, but simple ideas from their employees to help drive the organization forward. It is the responsibility of the managers to make their employees innovate. Though not a simple job, managers can try and assist their employees to get more innovative and think unconventionally. Some of the most common ways are by:
- Helping the company create an innovative culture by giving employees the time and resources needed to develop a new mindset, skills and relationships.
- Understanding the corporate innovation strategy and aligning your projects to this strategy.
- Focusing on people and not just concepts, processes and ideas.
To encourage employees, managers should lead by example. Along with their employees, managers must be willing to demonstrate innovative ways to become efficient in their daily job responsibilities. Innovative role-modeling and providing vision can lead to idea generation by employees. Communication is another important aspect that an organization needs to keep in mind if they want their employees to come up with innovative ideas and thoughts on a regular basis.
The easiest way to put this to practice is by organizing feedback sessions. Once feedback is received from the client—whether positive or negative—the entire team should come together to face the consequences. This will not only spark creative thinking but also enhance cross-department relations. Managers should ensure that they motivate their employees to innovate on every project or campaign they handle. Lastly, employees who successfully innovate and show results must be rewarded. Acknowledgement towards the employee’s performance and giving him or her much-needed recognition before the entire team is something that will encourage the employee to perform better and put in more effort in upcoming projects.
Innovation in today’s corporate world plays a key role. Vital reasons why a company or business needs to innovate every now and then are for the continuous change in environment, evolving society, customer desires and the advancing technology. If a company launches a 5-megapixel camera with an internal 1 GB memory, its competitors will innovate and launch a product that surpasses this one.
Innovation, new ideas and concepts every now and then demand proper and effective training be given to employees by the organization. The more we take care of a healthy green plant, the greener it gets. Akin to a plant, our brain too needs its regular dose of ideas and knowledge to stay active and creative.
Do share your thoughts with me on this.