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4 Best Tips on Reaching (and Teaching) Your Target Audience

Written By Induja Gurukuntala

4 Best Tips on Reaching (and Teaching) Your Target Audience

E-learning development requires considerable amount of money and time. If the objective of the training program is not achieved, you end up wasting precious resources. Therefore, it is necessary to develop eLearning courses effectively in a manner that the learning objectives of the eLearning course are achieved, and the needs of the target audience are satisfied.

Here are a few tips that might be used for developing a quality eLearning course.

1. Select a strategy that is well received by the audience

It is always better to analyze the target audience before deciding on the strategy. Consult the SME or the training manager prior to the eLearning development to clarify any doubts, before starting the storyboard. This will help in saving time as well as costs on rework. The strategies such as simulations, role-play, and usage of characters may not be globally preferred by all cultures.

2. Implement mobile learning

With an increase in the Gen Y population, companies these days use mobiles as tools to empower their workforce. Mobile learning enables learners to access courses at any time or place conveniently. As their smart phones or iPads are with them all the time, they can access courses or learning tools during free time and also on their job. This way, they can use time wisely to reinforce their knowledge.

3. Create video that stimulates learning

There are over a billion videos being viewed on the YouTube every day. This shows how powerful videos are. Research suggests that the use of videos in eLearning makes online courses very effective. This aids in making eLearning courses visually appealing and induces interest in learners. As videos are more engaging than images and animations, it also helps to quickly teach learners, for example content such as features of a product.

Embedding a short video of about 1 to 2 minutes will enhance the eLearning course greatly and will be more effectively assimilated.

4. Avoid localization pitfalls

According to LISA, the Localization Industry Standards Association, localization is defined as follows:

“Localization involves taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language), where it will be used and sold. The purpose of localization is to adapt a product or text, which accurately reflects its linguistic, social, technical, and cultural norms in the target markets”.

Below is a list of tips to avoid common pitfalls during localization:

  • Always use simple terms and words in the course for easy localization.
  • Make sure that applications handling localizable content support the character set of your target language.
  • Do not use an image which has embedded text. This results in rework during localization as the same image has to be recreated with text superimposed on it.
  • Always write properties for fonts in an external XML file like a style sheet. A CSS will allow you to define properties for font for individual languages in one accessible place.

These are a few instructional design tips to make you reach your target audience efficiently and also will prove to be cost effective. If you have any more tips, please share.

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