The target audience description illustrates the key individuality of the learners for whom you are designing the instruction in any training program. It helps in the selection of objectives, illustrations, terminology, delivery format, and cultural issues.
Listed here are a few sample questions which will help us in getting to know our target audience better:
|Sample Questions||Sample Answers|
|Who is the course for? Mostly men?||Power linemen – men|
|How long have they been with the company?||10-25 years, “old” hands|
|What do they know about the topic?||Some already have extensive troubleshooting experience on the topic|
|Is the training for all power linemen?||Only those who need to learn trouble shooting skills.|
|How will you determine who needs it?||Those assigned to the Pierce County Dam project.|
|How many people? Locations?||About 45 in 4 field offices and corporate HQ|
|Is training compulsory or voluntary?||Compulsory – monitored by supervisors|
|Are there travel, time, budget constraints?||Some union contract restrictions – combined total of 12 working + training hours per day|
|What pre-requisites do they need?||Journeyman lineman ticket, pole-top rescue|
|In what settings will they use this training?||On a pole or in a bucket around energized lines|
|Any critical topics to include?||Safety around power lines|
Thus while developing any learning solutions, getting the audience profile like age, gender, particularly culture and so on helps in creating impactful solutions. This applies to the creation of eLearning solutions as well.