Often, getting people involved in a venture is the biggest challenge in executing any project. We come across this situation in many aspects of our life – personal or professional. We know what we need to do, how to do it and the results we hope to accomplish, yet we are clueless about how to involve others – what will persuade them to spend their time or invest their resources.
This is true even in the realm of eLearning. We have a great eLearning course at hand, but how do we entice learners to take it up? For them, it may be a routine, mandatory assignment they need to complete for the sake of their appraisal or promotion.
It is our responsibility to render this routine task interesting and rouse the learners’ interest levels, so that they take up the course with a positive mind. One of the adult learning principles states that ‘adults need to know why they have to learn something – how it will help them in their work’.
This need to know has to answered satisfactorily, if learners are to be persuaded to take up the course with a passion to know rather than just because it is a mandatory assignment. So, how can we achieve this?
In this blog, I will talk about two simple techniques which are very effective in persuading learners to take up the eLearning course with enthusiasm – icebreakers and videos.
Icebreakers or ‘Do You Know’ questions are a great way to let learners know what to expect in the course. Once they know what they are being offered, they will be self-motivated to take up the course as it addresses their learning needs. Icebreakers can be posed as questions or facts followed by some pertinent questions. They can also address the problems being faced by the learners in their daily work activities and present alternatives.
Hence, icebreakers are basically a trailer or a ‘sneak-peek’ of your course. How interesting and engaging you make them depends on your creativity and course constraints.
Using videos is another effective way to convey the course intent to learners. It engages their attention, tells them what to expect and helps them embrace the course. They can contain visuals and audio which generate interest in the course and compel learners totake up the course.
There is a small caution too. Don’t go overboard and promise things which are not covered in the eLearning course. Ensure that your course really answers all the questions and delivers the promised message. Do not disappoint or mislead learners.
Do have other ideas on this topic? Do share with us.