The job of a medical rep is tough. Often, he needs to convince prospects (doctors) who are more knowledgeable about pharmaceutical products and their application than himself. So, how can a salesperson of a drug manufacturer promote his products effectively? Well, he needs to undergo extensive training to “handle” the physician efficiently.
E-learning is used extensively, in conjunction with training in classrooms to impart the needed knowledge and skills to medical reps. Let us now see how engaging online learning modules can be developed for pharmaceutical sales force.
Hope you find this post interesting. How do you use e-learning to train your medical reps? We’d love to know.