In continuation of the series of blog posts on selling eLearning in your organization, when introducing it for the first time, you need to use advertising strategies for building awareness of the brand/drawing attention to your brand and communicating the key benefits to users at different stages of the eLearning Product Life Cycle. Today, we’ll look at a few effective strategies for the introduction stage to promote eLearning in your organization:
- Provide a simple course that has content highly relevant to the selected learners’ learning needs. A simple asynchronous learning, self paced course will do great. Make sure it is well designed – one bad experience with a badly designed course will nullify all of your marketing efforts.
- Introduce it only to the innovators – identify them carefully and let only this select group receive eLearning. Ask for volunteers to become advocates for e-learning. Establishing champions at the grass root level helps in promotion. Be sure to reward your eLearning champs. Also offer eLearning to a pilot group in this stage.
- Send email announcements. Especially from leadership.
- Make announcements in company magazines about the upcoming launch.
- Run a series of face-to-face sessions where staff can come and try e-learning in a supported environment. This is especially effective in scenarios where the workforce doesn’t use computers on an everyday basis such as shop floor employees in the manufacturing world or supervisors in a pharmaceutical company etc. This also addresses their fears of using technology as well. It is assumed that your company has already put in place training initiatives to up skill learners who need PC skills.
- Introduce an eLearning component in a regular meeting.
- Offer gifts and publicize rewards.
- Offer Incentive programs- of various kinds. Instituting a compensation or recognition program for those who are active supporters gets you more active supporters.
- Celebrate success publicly- this generates publicity.