A 21-year-old sales guy along with his fellow college dropout started a company in his family garage in Los Altos, California in April 1976. This marked the beginning of the revolution in technology, which changed our style of living. He transformed complex technologies with easy-to-use, simple user interfaces because of which technology has become an inseparable part of our daily life.
That sales guy is none other than Steve Jobs. Now many of you might be wondering what Steve Jobs has to do with eLearning and instructional designing. Let us see the link now.
To keep the learners engaged and motivated in an online training course, instructional designers use certain strategies. Some of the strategies that can be learned from Steve Jobs are listed below:
- Catching the attention
How many of you remember the instant when Steve jobs introduced the iPhone to the world? Let me remind you. The opening statement of his product launch presentation was that Apple was going to launch three devices-wide screen iPod with touch controls, a revolutionary mobile phone and a breakthrough Internet communicator. Then he added that these devices were all present in just one’s iPhone. Steve Jobs’s opening remark that he was going to launch 3 devices was enough to get the attention of the audience and there the stage was set for them to be completely remain engrossed in what was to follow. As instructional designers, what we can learn from Steve Jobs is that catching the attention of the learners even at the beginning of the course makes them more interested and motivated to go through the entire course. This can be done by setting the learning objectives in a catchy and interesting way, which will make learners convinced that they will surely take home with them valuable inputs at the end of the course.
- Using analogies
When we get something new, don’t we search for aspects in that product that we are already familiar with? Why do we do this? We tend to do this simply because the more the similarities, the more is the acceptability. When Steve Jobs introduced the Macintosh operating system in the 1980s he called the starting screen the desktop. Now this is a term that serves as an analogy to make the user familiar about the concepts of the digital world through the concepts of real world they are familiar with. Similarly he used familiar terms such as “folders” and “files” that will be placed on the desktop.
When we bring this sort of approach to eLearning, then the overall learning process in an online platform will be more effective. Learners in the learning process understand the new concept by relating it with their existing knowledge. Analogy is one of the effective eLearning design strategies that we can learn from Steve Jobs.
- Telling stories
Steve Jobs’s famous Stanford speech stands as a classic example of great storytelling. The way he narrated his real-life incidents in the form of a story has all elements that kept the learners glued to their seats.
Including small, interesting stories or anecdotes in eLearning courses will certainly help in boosting the interest levels of the audience.
These are three aspects we can learn from Steve Jobs in order to design an effective eLearning course. Please do share your thoughts on the same!