First impressions are usually the last impressions. This saying holds good for the description you give for your eLearning course. Typically, a course description is shown on the launch page of your eLearning course. The main aim of your course description is to provide your learners with an overview of the course; what it is all about, and what to expect from the eLearning course?
As instructional designers, we are so engaged with the course and its content that we fail to realize the importance of the very first page of the course. In this post, we will have a look at a few ways to write better eLearning course descriptions.
The Wrong: Writing broad or too many descriptions that covers everything in the course; if you try to fit everything about your course in the description, you’re most likely to confuse your learner than impress the learner. Take a look at the example of a course description that goes all over the place.
The Right: Be precise, and focus on describing the global learning outcome and not the activities in the course. A good course description emphasizes on the end behavior and not the course content. Have a look at an example of a clear-cut course description.
The Wrong: Write course descriptions that focus on the designer or training manager; most course descriptions tend to be a monologue by the instructional designer or the training manager. A course description is not about what the training material or instructional designer can provide, but about what the learner can do after taking the course. Have a look at a course description written from the instructor’s point of view.
The Right: The course description is like your sales pitch to the learner. Take this, and you will learn that! A great course description clearly states what kind of behavior or performance is expected of the learner. The description focuses exclusively on the learner and not the trainer. Below is an example of a learner-centric course description.
The first page of your course should motivate the learner to take up the course and learn something new! What do you think?