Designing an E-learning Course: Is the Customer Always Right!

Designing an eLearning Course: Is the Customer always Right!

Designing an eLearning Course: Is the Customer always Right!

As an eLearning professional, you should always be very curious to educate yourself and your customers about the process of eLearning and how things work. You can’t just listen to whatever the customer says and start developing the online course. You need to listen to the client requirements, analyze the situation and clarify your queries with the customer. How you say it can keep conversations with your customer open and focused.

In this blog I’ll share a few common conversations that usually happens between an eLearning professional and their customers.

  1. “We can’t afford so much for customization. Just create a static screen”, says the customer. As an expert, you should say that the performance of the learner in their workplace matters a lot rather than just the completion. The learner should apply the knowledge gained from the training in their day-to-day life. Rather than making it a static screen suggest some interactive screen which can be created within/ with slight increase in budget.
  2. “I’m the SME and I know what my learners know. Use the content as is and make it visually rich”, says the customer. As an expert, you should convince the customer by saying, I can’t create this online course without your help. Ask the customer to share his knowledge and experience to pull out the most critical things that the learner must do so that it helps in emphasizing the important points in the online course.
  3. “It’s a compliance course, we just wanted our learner s to check all the boxes”, says the customer. As an expert, you should say compliance training should look at the actual learning but not just the completion. Ask the customer, If any of the employee does not follow the policy? At what level are we really mitigating the risk of non-compliance behavior?At the end, our work is judged by how our learners are performing following the training.
  4. “We can’t afford for gaming. We just want these online courses to be out with the tools what we have”, says the customer. As an eLearning professional , you can educate the customer saying, there are many levels of gaming ranging from simple recall to remember. This helps in motivating the learner and create some kind of competition among themselves.

There are many situations hat you might face apart from the above mentioned, answer the customer directly or explain them with some examples and keep the conversation open and focused.

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