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Strategies to Design Engaging Process Training Courses

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Strategies to Design Engaging Process Training Courses

Well-defined operational processes are the crux of a successful organization. Streamlining operations help in improving efficiency and increasing productivity. However, it also comes with a challenge of training the employees on these processes effectively.

Processes involve a series of stages/ actions that are required to be performed in a systematic manner, to get the desired output. The content is usually dry, routine and boring, and employees tend to quickly lose their interest. Therefore, training employees can be a daunting task.

So how can we handle this? How can we create effective courses, which can break the monotony, making learning interesting? Crafting an appropriate strategy can greatly help impart hands-on learning experiences. I will share with you a few strategies that we have used to design such training courses.

Storytelling Approach for Recruitment Process

We weaved a story introducing a character Adam. Adam, the new HR manager faces a talent crunch and wants to recruit new employees. Since he is new, he is confused how to go about it. John, who is a senior HR manager starts explaining the key phases in the recruitment process. The entire process is explained in a story format, using the fictional characters to make it interesting.

We have used the real captures of the company’s recruitment portal to explain the process. A set of characters was created to explain with whom and how Adam has to communicate and interact while recruiting. Animations and call-outs with speech bubbles were used to show the conversation between the characters, supported by the audio. So, by the end of the story, the learner understands how to hire staff members, as per the company’s policy.

Storytelling Approach for Recruitment Process

Avatar-Based Approach for Supply Chain Management Process

Supply chain management is a complex process that deals with various activities, including purchasing, manufacturing, warehousing, planning etc. This is a dry subject and can be very boring to learners, if the content is just presented with some interactivities. So, we came up with a strategy of using an avatar, which is an ant. Avatars can add life to a routine topic, and help in engaging the learners, especially when the process is complex and huge with series of stages.

“Alex, the supply chain ant” is introduced at the beginning of the course as an expert in all aspects of supply chain management. It guides the learners and helps them understand the concepts. We used different interactivities to explain the ‘dos’ vis-à-vis the job roles and responsibilities of the team involved in each stage.

Avatar-Based Approach for Supply Chain Management Process

Scenario-Based Approach for Hazard Analysis Process

Scenario Based Approach for Hazard Analysis Process

This course was on identifying microbiological, chemical and physical hazards associated with foods. So, we used a scenario with 2 characters, The senior safety manager guides a new safety supervisor. The junior staff member asks questions and understands the process and concepts. To make the course more engaging, we used icons and tables to explain the phases of the analysis process. Appropriate backgrounds, which were similar to the real working environment, were created to make the course more relevant. We recreated lot of graphics to represent the hazards and steps.

We have also used click on interactivities to explain the details of the process. Once the whole process is completed, the senior manager asks the assessment questions and the learner needs to answer them. This helped us retain the learner’s attention till the end.

Hope you find the strategies interesting. I will share some more strategies that we used to design courses on performance management and automation processes in my next blog. Stay tuned.

What strategies do you use to make process training programs engaging? We would love to know.

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