Continual product training to your sales force is important for your organization’s brand value and success. How your sales force delivers value to your existing and prospective customers has a clear impact on your sales figures. However, it is not as easy task to train your sales force when it is constantly always on the move, and communicating new product innovations and accessories often comes in the way of your sales targets.
There may be many ways you can train your sales force, but what would the most effective training method? Is it classroom or e-learning or both? The answer is simple – the one that suits your organization the best! No two products are the same; hence, customizing product training is the best way to move forward to achieve your sales targets. Let’s take a look at a few ways you can customize your product training program with e-learning.
Anywhere, Anytime Training
Your sales team is constantly on the move and it’s not an easy task to find them and make them sit in a classroom for product training sessions. You can make use of product e-learning for on-the-go learning, with multiple delivery platforms such as tablets, laptops, android/Smart phones, and iPads. Anywhere, anytime learning gives sales representatives the opportunity to choose where, when, and how they would like to be trained; while going for a sales meet or on their way back home.
As mentioned earlier, each product differs from the others, hence for online product training; it is advisable to create microlearning modules that address one product at a time. Microlearning can also be very useful when it comes to sharing new updates on products; for instance, your organization has added a new feature to your product that sets it apart from its competitors. You can create a micro course that addresses only the updated features of the product for easy access by your sales force. This helps get across the information quickly, and adds greater recall value during a sales meet.
As much as your sales representative should know about the technical aspects of selling, it’s the people skills or soft skills that help him add value to the sale and help close it. A good way to impart soft skill training for the on-the-move sales representative is video-based sales and product e-learning courses. For a more effective product training program, you can either create a series of videos showing different sales meet scenarios or an interactive video where your sales representative chooses the responses in a sales meeting. Such videos help sales representatives interact better with clients.
There are many products and features a sales representative needs to be aware of, and customers today are well informed about a product, thanks to the Internet. Merely talking about the benefits of the product isn’t enough; this is where just-in-time e-learning courses play an important role in product training. For instance, your sales representative is on the way for a sales meet and needs to brush up on the technical features of the product, this is where he can take a look at a video of the features, or have access to a learning app to learn about the features of the product to make a successful sales pitch.
Off-the-shelf training programs will have little or no effect when it comes to your product training; having a customized training program that suits your sales force’s needs will add greater value to your customers and sales targets alike. If you want to know more about customized e-learning courses, let’s have a quick talk by commenting below.