Globalization, has indeed proved to be a boon for the corporate organizations, as seen by the fact that in 2011, the world’s 500 largest companies, that is the Fortune 500, pulled an average of 40% of their revenues from non-domestic markets (Tully, 2012).
The promise of globalization is to help businesses grow rapidly, but along with it, come the fresh business challenges organizations face today. One big challenge is training their Global Workforce.
Can eLearning help organizations to overcome these challenges? I think in some way Yes! Let me show you how.
Understanding Culture: In a survey conducted by us, covering 94 stakeholders from around 30 countries revealed that understanding culture was the KEY to developing relationships and increasing business. Language is a very important facet of culture. If you want to train your global sales force and other employees well, you need to train them in their language. Creating a culture neutral course and translating into various languages, can be an easy and cost effective solution to train global teams.
Increased Customer Demands: With the advent of technology and more so internet, customers are becoming very demanding. As business owners, to stay ahead and get a bigger pie in the market share, we need to be creative and innovative. Innovation is the key. Most of the consumer and electronics majors are coming up with as many as 30 innovative products in a year.
This brings 2 major challenges – training the Sales team on the new product – features, benefits and markets and educating the customers on the features. As there is very little time to share the knowledge, elearning is a best solution. You can quickly rollout product training and customer training using rapid authoring tools like Articulate Storyline.
Complying with Regulations: Complying with the requirements of various governmental and other regulatory bodies is always a major concern for organizations. Especially those with a global presence and in the medical or IT sectors. There are many environmental and health regulations that need to be complied with. You need to make sure that all your employees and business partners are aware and trained on these standards.
Here too, eLearning can play a major role in quickly training your people. Also, the reports generated from your Learning Management System act as a proof for the regulatory bodies.
Lean Processes and Profitability: As your organization needs to meet the demands of global markets, it needs to have lean processes and effective supply chain management. This will ensure good margins, even if we need to make the prices competitive. Organizations are working hard to make their processes lean and training the team on these processes.
For example, training on supply chain basics will ensure that team understands the importance of lean processes and productivity.
Rapid and Continuous Change: If an organization needs to continuously grow, it needs to change rapidly. A change management process in place will help teams quickly adapt to the changing demands, of the customer and markets. Any new information can be made quickly available to all employees, through byte size elearning nuggets.
So, I hope you see the relationship between overcoming the global business challenges and eLearning.