Traditionally trainers have used the Kirkpatrick method for gauging course effectiveness. For traditional classroom training, this was just about the only way to measure effectiveness, but unfortunately (or not) it’s heavily based on student feedback and consequentially student emotion. In today’s world of eLearning, there is no instructor per se, so using a method involving primarily the Human Factor may not give an accurate analysis of the course performance or even the Return on Investment (ROI).
Perhaps a better way of measuring effectiveness for an eLearning course should be based on data with a smidge of Human Factor included as well? Using the alternative five step approach, which is more heavily based on actual, measurable data, effectiveness can be gauged and even the ROI can be calculated.
Measuring an eLearning program’s effectiveness is very important for many reasons, not the least of which is to find out if you are achieving a positive ROI. By measuring early and often, you can discover that a good eLearning program is not only cost effective, but is geared toward a positive ROI and achieving your goals.