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Adding Emotional Design to eLearning

Written By Induja Gurukuntala

Adding Emotional Design to eLearning

Emotional design is about the connection that a learner feels while interacting with an e-learning course. This connection can be generated through instructional strategies and creative treatments. Emotional design in an eLearning can be a very powerful tool in engaging the learner, as it gives us better results in retaining and recalling learning.

“Emotional design turns casual users into fanatics, ready to tell others about their positive experience” says Aarron Walter, a lead User Experience Designer at MailChimp, in his book Designing For Emotion.

The reason why emotional design is important in an online course, is that all learners are not self-driven, and so will need an external stimulation. One of the biggest problems is that of completion rates. People abandon e-learning just because they were not connected. The more emotionally connected the learner feels, the better he/ she understands the concept and the better are the chances of completion.

Enhance Learning

Enhance the learning by incorporating the emotional component in the course

Careless use of the emotions can distract the learner from learning a subject and remembering it.

Some ways of adding an emotional design in an e-learning course are:

  • Story-telling
  • Humor
  • Music
  • Appropriate images and photographs

Can you think of any other ways?

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