Ethan is the product sales manager of a large medical device manufacturing company. Recently, he was pulled up by his boss for the poor sales of the firm’s newly-launched glucose meter. Ethan conducted a thorough analysis to uncover what went wrong and found out his reps were unable to convince existing customers of the efficacy of the product. He also realized that there were issues in converting leads into buyers.
Many product sales managers face similar problems. How can these be overcome? Well, you need to use sales playbooks. Check out this info-graphic to find out what they are and how they can be utilized effectively.
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