Innovation distinguishes between a leader and a follower. – Steve Jobs
Novel marketing ideas go a long way in ensuring the success of a new product. Product marketing managers need to think-out-of-the-box to make their companies’ offerings a big hit. But, how can innovative ideas be generated? What does it take to ignite the creative spark that transforms a normal product into a best seller? Well, we need to LEARN to be innovative. And the good news is, it is not very difficult.
While introducing a new Enterprise Resource Planning (ERP) software, many organizations choose the new ERP software, customize it according to their requirements, and upgrade their computers for the use of the new software. But is the task done? No! We know that without training employees properly, the new software will be of no great use to the organization. Isn’t it? According to research, one of the challenges related to the successful implementation of ERP projects is lack of training.
Are you hiring new salespersons? How can you see that these people perform well in quick time? What does it take to develop a winning training program for your newly-recruited sales staff? Well, here are 5 things you need to do.
Jim is the sales training manager of a large pharmaceutical company. His firm had implemented a software application to automate their sales process, to improve selling efficiencies. But the drug manufacturer noticed that productivity of its sales staff has come down considerably after the implementation of the software application. The organization conducted a thorough analysis and found out the root cause of the problem – lack of proper training on the software.
Have you heard about the recent merger announcement of Pfizer and Allergan? With the transaction valued at around USD160 billion, it undoubtedly has become the talking point over the past few weeks. The announcement has also sparked a great deal of debate about corporate inversions, loss of jobs in the country and more importantly, whether the deal will take place slickly at all! So much so, this became the talk of the town even in the Presidential debates with most of the parties unanimously denouncing the move by Pfizer to move its headquarters outside of the US.
Evernote – a multi-platform application used by millions of users to take notes, organize information and archive it. This powerful “freemium” software is widely used by professionals to improve their work efficiencies. Today, we will see how this useful app can help product sales managers perform their jobs better.
The Banking, Financial Services and Insurance (BFSI) sector plays a key role in the economy. Organizations in this sector propel growth by providing credit and risk management services.
Like firms in any other service-based industry, the success of BFSI companies relies heavily on the competency of their workforces. Training plays a key role in enhancing the skills of people in this sector. So, how can companies in this industry impart good training to their staff members? What does it take to equip the people working in this important sector with the needed knowledge and skills, quickly, in an efficient manner? Well, they need to gamify their training programs.