It is a well-known fact that the manufacturing sector is one of the key components of the American economy. Manufacturing companies across the United States contribute a significant chunk of the nation’s economy and provide livelihood to millions of people.
Video is one of the most popular formats of online learning. Be it for formal corporate training or informal personal training, people find it easier to understand information and retain it for longer, when presented visually. For example, I search online videos for solutions to most of the problems I face at work, my mother learns new recipes and artwork through YouTube.
Before we get down to why video-based learning works in microlearning and mobile learning, let’s look at why video works in the first place. Video is engaging, interactive, social, and a very successful strategy for training students who are disinterested, tired, stressed, and slow (adjectives that interestingly describe corporate learners as well). So, with this knowledge on why video works in learning, let’s dive right into its use and success in microlearning and mobile learning.
Knowledge retention is a challenge in any e-learning program, and training managers are always looking for ways to help learners retain what they have learned. This is a pertinent problem, especially when the course deals with complex topics that learners have to remember and apply in their jobs. These include topics such as complex surgical procedures, safety processes, and complicated equipment whose operation is difficult to demonstrate. To make such courses engaging, organized, and relevant, content must be simplified, broken down, and made comprehensible.
Video-based learning (VBL) is a great approach to engage learners in online courses. But, most videos facilitate one-way knowledge transfer; you never really know whether your learners are actively learning from them. Then how can you ensure your learners are fully engaged?
Videos are the preferred learning medium for today’s millennial generation, for all the right reasons. Videos are short and crisp, yet highly effective in explaining complex topics. This audio-visual medium makes a lasting impression on learners, as compared to the lesser impact made by plain text or static images. This results in higher information retention and better application of the acquired knowledge. Videos have the bonus of keeping users engaged and interested for a longer time, as watching them is fun! As videos are easily digestible, they are perfect for be viewing on-the-go, anywhere, anytime. By allowing users to learn when they want to, videos help integrate learning into people’s everyday lives.
With the propensity of today’s learners to Google anything they require an answer for, can online training be far behind? It is not. Just-in-time (JIT) training works on the same premise. Employees who are used to searching the Internet for an instant answer to their question or problems, expect the same thing from their training. They look for on-the-spot online resources, to tackle tough tasks or access learning that will refresh their memory at their ‘moment of need.’
The premise when creating any kind of online learning is that it has to be engaging, easy to understand, and entertaining. Animated videos are a good option when you want to create an engaging and effective experience. These videos can help in storytelling scenarios, demonstrate an idea, complex operations or machinery and give learners the opportunity to watch before they take part in an activity.
In recent years, the training budgets of many companies have reduced in real terms. This is forcing organizations to adopt cost-effective ways to provide the required knowledge and skills to their employees. Video-based courses can be used to deliver training of high quality and can be produced with minimum expenditure. All you need to shoot a learning video is, your mobile device. It is as simple as that. Check this infographic for 3 ways to use videos to train your workforce.
Tell me and I forget. Teach me and I remember. Involve me and I learn.
This oft-quoted saying of Benjamin Franklin holds true in many areas of life, and especially when it comes to e-learning courses. Text, audio, and assessments, all play a vital role in successful learning, but with simulations, you can go one step further.