Has retaining your sales force become difficult? Are you missing your annual revenue targets due to the job hopping of your sales reps? Then it is time you check the quality of the induction training imparted to your freshly-recruited salespeople.
Sales are the driving factor for most organizations. Every organization has a product, physical or virtual, which they want their consumers to buy to increase their profitability.
Training new hires is of paramount importance, since young guns are often the driving factor of sales teams. But, companies often face some challenges in readying the new guns as their training needs to strike a balance between many factors of sales. Right from product information to soft skills to industry knowledge, a new hire needs to be taught all these. Hence, designing a course that fulfills all of this while capturing a millennial employee’s attention is very difficult.
Most organizations take the competencies and confidence levels of their product sales employees quite seriously as they are the makers or breakers of the bottom line. To nurture these qualities, they offer sales representatives product training programs, but at times, do too much and get too little as the training programs are all over the place.
In today’s era, everything online must be short and sweet! How can you imitate these characteristics in your online training, for your sales representatives? The answer is short and simple – microlearning that facilitates training quickly. What makes microlearning so effective for sales training is that it aims to address one learning point at a time, leading to long term retention.
To increase revenues and stay competitive, companies keep introducing new products and services. In the rapidly evolving age of technology, this helps companies stay relevant and secure their future. For new products to work for the company, they have to be effectively marketed and sold. Sales training can be a major challenge for organizations, as it will directly reflect on the profitability of the company.
Want to enhance your online sales course with visuals? You have come to the right place. Here are 3 creative ways which will help enhance your online sales course.
Video-based learning is dramatically transforming the way salespeople are trained. Today, many companies are using videos to create highly effective training programs for their salespeople, rapidly, with minimum expenditure. It has become a reliable way to train sales teams working across the globe. Video-based learning is ideal to address the challenges sales reps face – tight timelines, low retention of training, and being constantly on the move.
A ‘teachable moment’ is a brief period, when your learners are most receptive to learning. For example, when someone reads about a fatal car accident, he becomes receptive to learning how a seat belt can save his life.
What makes some salespeople highly successful? How are these top achievers able to exceed their quotas? What does it take to ensure your salespeople are able to convey your product message effectively? You need to impart high quality training.
We all know that proper training goes a long way in enabling salespeople close deals efficiently. Successful reps tailor their sales conversations to meet the needs of prospects and convey their products’ value proposition in an effective manner. Today, let us look at three best practices of training your sales folk to hold winning conversations with potential customers.