‘Sales Enablement’ – has this hot topic caught your attention too? Wondering if it is an extended form of sales training? What is the place of product sales training in sales enablement? Let’s dive in and see.
The renowned research firm Forrester says, Sales Enablement (SE) is a strategic and ongoing process that equips all client-facing employees. This process equips workforce with the ability to have systematic and valuable conversations with the right set of clients, at each stage of the sales life cycle.