Employee training is essential for the continuous success of any organization. Digital learning programs have emerged as the founding pillars to achieve highly profitable business goals. An eLearning course specifically tailor-made, to suit the goals and objectives of any organization, is called custom eLearning. Customization can create impactful courses that perfectly fit into the business strategy of an organization and accurately deliver on the desired results.
Over the last few years, the demand for eLearning solutions has grown by leaps and bounds. Various factors such as the cost-effectiveness and flexibility of the technology-enabled learning methodology, are driving this growth. Companies that opt for eLearning solutions can either develop online courses, customized to their specific needs, or purchase “readymade”, off-the-shelf courses. Although catalog courses are cheaper and can be deployed more rapidly than bespoke technology-enabled learning materials, they are not as effective as the latter, in meeting the unique, diverse learning needs of organizations. Let us see why custom courses score over catalog courses.
Conventionally, eLearning courses are either custom-made or catalogue. Custom courses are made for a specific organization, considering their training needs and learners. On the other hand, catalog courses are generic and serve all organizations.
Training programs are the backbone of an organization. It molds workforce to the ways of your company and readies them for the challenges that lie ahead. It is also indispensible in improving the knowledge and skill base of existing employees. The skills and knowledge required for the success of each organization is different, hence so should be the trainings.
The healthcare sector in India is witnessing tremendous growth and the total industry size is expected to reach US$ 280 billion, by 2020. The result is the increased adoption of new technology and investment in research initiatives. This continuous progress in research and technology indicates that training is crucial if the industry players have to gain a competitive edge.
Organizations resort to custom e-learning courses to train their employees because they want the training to be designed as per their needs. If the training has to meet specific learning goals, custom e-learning is the best option.
E-learning can be one of the best ways to train your workforce. It allows you to maximize learning time, minimize learning costs and provide a quality training experience. You can go a step further by customizing the e-learning program. Tailoring an e-learning course to specifically meet a company’s requirements, work culture and target audience can help you create a world-class e-learning experience for your organization.
Custom e-learning courses are superior to off the shelf courses in almost every aspect. Customization offers courses that are crafted exclusively for your organization. They not only convey your learning objectives effectively, but also maintain your brand’s tonality. Although customization costs significantly more than catalogue courses, ease of updating and maintaining the course justifies the higher costs and even provides an excellent return on investment. Off the shelf course might convey your required topic, but since it is for a general audience, it will contain a lot of irrelevant or inappropriate information for your employees. Using custom courses, learners experience better engagement, greater interest and improved retention.
Do we opt for off-the-shelf learning programs or custom learning solutions? This is a question that training departments in many organizations run into.
Consider the following scenario. As a training manager, you have the responsibility of rolling out an e-learning program for employees on ethics and code of conduct. Would you opt for an off-the-shelf course?
In today’s competitive market, most companies are willing to use online learning to train their employees. But they face a dilemma – do they opt for catalog courses or customized courses?