Common Features Across Social Media Tools

Common Features Across Social Media Tools

Earlier you had very limited ability to project your thoughts on media tools, but now after the coming of new social media tools, we have the chance to interact by merely asking for comments, polls, etc. Nowadays, the most popular social media tools are Twitter, Facebook, LinkedIn, Digg it, etc.

The activities which can be performed in classrooms, such as debates, discussions, lectures, etc. can be added in social learning. Here, we can also have post-training follow ups, which means we can raise the questions regarding action plans of training. By this, people can create their action plans on social networking sites and comment on others’ plans and progress.

For Example: I create a group of a class in any social media and raise a question. Now, all the members of that group can join the discussion and give their views and we can have an interaction where people will use their prior knowledge and in between we can go right into discussing the topic. But to optimize this social media learning, initially we should be aware of some features common to social media tools. Some of these are:

  • Social media enables creating Customized Focus Groups for discussions. You can ask group members questions and get quick answers.
  • Social media also enables you to build Online Relationships with Experts. You can find experts and thought leaders on a topic or domain and connect with them.
  • The most powerful value of social media is in the fact that you can use it to build a Community of Practice where you’re able to connect with like-minded people and exchange ideas. You can:
    • Get to tap the collective wisdom of the community.
    • You get to speak and listen from a platform that is open to users at all levels of expertise, from novices to experts. In fact, social media can be a powerful means for mentoring and coaching. It can also be used for team building within sub-groups.
  • And finally, social media can be used for Analysis of Groups for devising your Strategy. As you obtain information about learners (audiences), you can have a better understanding of your target profile and, hence, be more effective in presenting learning solutions to them.

Thus, by using and optimizing these emerging social media tools, we can make our learning and training program more advanced, interactive and humorous.

View Webinar On Using Social Media To Deliver Training

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Written By

Asma Zaineb is a Marketing Manager at CommLab India. She is responsible for generating quality leads for sales via inbound marketing.

Tags: Social Media Training
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