Nearly 62% of people in America in the 18-29 age group use wireless internet, and about 48% in the 30-45 age group access internet through mobile devices (Source: Pew Research Center). In this context, for any B2B organization, it is just not enough to develop innovative products, they also need to ensure that sales associates of their channel partners/distributors have good product knowledge and are trained to pitch product benefits effectually to customers. Here are some of the ways mLearning can be used to reach out to channel partners as well as their sales staff.
Just-in-time learning on pricing – educate channel partners on price structure, discounts and incentives: The price structure, discounts and incentives offered to channel partners are revised periodically and it is not always possible to have a face-to-face interaction to keep them updated. mLearning can be effectively used as a quick and viable option for this purpose.
Learning bytes on product knowledge – provide easy product and industry updates: Normally, company sales people are informed of product updates first, and they then pass on the information to their channel partners. The delay in this information reaching the sales staff could prove costly in a highly competitive environment. Providing access to such information directly to the sales staff of channel partners will ensure that they are brought up to speed with current information and can service customers better.
Reinforce product training with product selling tips: While product training (either through classroom training or eLearning) provides comprehensive product knowledge, it is not always easy to remember all the tips that were shared during a long training session. Simple selling tips and checklists can be good content for mLearning modules that act as a supplementary knowledge base for sales staff.
Inform about best practices: Multinational organizations would like all their channel partners to adhere to the best practices envisioned by the parent company. Mobile technology can be used to educate channel partners about best practices and the importance of adhering to them for mutual benefit. It provides a quick option to demonstrate solutions to a problem, process or procedure in a visual form using mobile devices.
Make podcasts of motivational sales talk: Companies such as Amway provide motivational and inspiring talks for their sales staff to help them sell better. Podcasts can be created even for essential information, to be accessed by sales people before facing customers. Since it is readily available to them through their mobile devices, they have access to information just when they need it.
Many organizations have successfully adopted mobile technologies to address the challenges faced by their channel partners and their indirect sales force. Mobile devices such as laptops, Smart Phones or tablet devices are ideal for reaching retail sales force, direct sales force of channel partners, or distributors spread across different geographical regions.
Subscribe to Our eLearning Design Blogs
Get CommLab's latest eLearning articles straight to your inbox. Enter your email address below:
Creating eLearning course titles that appeal to the right audience and give them a clear picture of what the course will cover is quite a challenging task, but very important. In this post, we will look at some tips to frame the right eLearning course titles.
The ultimate goal of an instructional designer is to make learner-centric eLearning courses. One way to capture the learner’s interest is to start with a “big bang”. Instead of beginning the course with an explanation of the learning objectives, you can make your elearning course interesting right from the beginning using the 6 tips mentioned below.
Gen-Y people or Millennials are the people who are born between 1976 and 1998. Gen-Y people have grown-up with technology and the Internet. Gen-Y people are tech-savvy and their learning styles are different when compared to baby boomers. They learn through screens rather than books. They have the very less attention spans and usually get bored quickly.
One of the most challenging tasks of an instructional designer to engage the learner in the self- paced learning environment. Unlike a classroom training session, where an instructor engages the trainee, an eLearning course is devoid of human interaction.
Welcome to today’s post. Having recently purchased a smart watch, I sat down to see if this wearable device can be used to facilitate a learning experience. I’ve heard people complain that mobile devices are too small to be used as a complete learning solutions. If that’s the case, how does one expect to learn using the mini displays of these smart watches that hardly provide any readability? Are these devices designed only to display notifications on your wrist and measure the calories that you’ve burnt in a day? The answer is NO. Today, I’ll share some of my ideas on how these devices can be used as quick learning tools.
We see a lot of movies, TV soaps and dramas. But, how many of us know what it takes to create an entertaining program? It is a long process with several steps involving many people. Similarly, to produce a top-notch online course, we need to follow a well-defined process. In this blog, we will look at the 3 stages in which an eLearning course is made.
We often hear phrases such as learner centric courses, learner focused courses and so on. But, what exactly is a learner-centric course?
Audio plays a key role in enhancing the effectiveness of eLearning courses. It reduces the cognitive load on the learner and ensures better learning. But, how can you make sure that the audio you use in your eLearning course is first-rate? Well, efficient editing goes a long way in producing excellent audio.
E-learning designers use diferent tools and techniques to make online courses engaging. But, how can you ensure success with your eLearning courses? The answer is to use a learner-centric approach. We tend to focus a lot on making the content meaningful, adding interactivities, creating scenarios, etc. But, do we really think how relevant these techniques are to our learners?
Training plays a key role in enhancing productivity levels in an organization and also results in enhancing the efficiency of the organization, which in turn fuels its growth. An effective training needs analysis helps you identify the right training program that will benefit your employees to build up their skills and competencies. But, what does it take to provide training of the highest quality to your employees? How important are these skills and competencies to your workforce? How does one create effective workforce training materials? The first step towards developing an effective training program is to have an appropriate plan. But, where do we start from?