Mobile devices are very useful for learning largely because of the mobility and flexibility they offer individuals. Learners can learn anytime and at any location making use of any unexpected free time such as in airport lounges or time between meetings. Learning can take place spontaneously without the learners having to worry about the access to a computer or the internet. This feature that is possible through mLearning, makes it particularly beneficial when assistance or knowledge sharing is essential in certain situations.
Process information: In organizations which follow elaborate processes, mLearning can be effectively used to train and remind staff about the mandatory requirements. For example, in sectors such as insurance or banking, there is a lot of mandatory paperwork that needs to be completed once a customer agrees to take an insurance policy or a customer has been sanctioned a loan. If the mandatory requirements are saved in the form of an mLearning module that can be accessed anytime, anywhere by the executives, it would be most beneficial for them in their jobs.
Product updates: Organizations update and launch new products frequently. Having this information deployed in the form of small byte-sized mLearning snippets for the sales and service staff would be most efficient in terms of reach and delivery time. Here, content that needs to be shared is brief but vital for the employees in the organization and mLearning would be the most suitable medium for sharing such information.
Product demonstrations: In certain industries such as specialized and high tech industries where it may not always be possible for the sales person to physically carry the product, having a demonstration of the product handy would be of immense help to generate the initial interest in the product. It could also be helpful for sales or service engineers who need to keep themselves updated about the way the products function.
Industry-specific information and statistics: Employees sometimes need to be informed about the developments in their industry and there is no better way to provide them such information than through their mobile devices. Relevant information, if provided directly to them could be beneficial in their jobs. They do not have to search for this information on their own which may be time consuming.
Content for mobile learning has to be more relevant catering to the needs of learners at any given point of time. What is unique is the ease with which learners can access the information more than once, in case they need to review what they have learnt. Such information is accessed for a specific purpose and would be used immediately. Therefore, content for mLearning should be geared towards providing just-in-time learning. It is best suitable for situations where knowledge needs to be applied instantly.
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As we know, every organization follows a set of rules and regulations. Employees need to be trained on those rules and regulations to have a basic knowledge of their standards toward the organization and customers. And, they have a clear understanding of what they can do and what they cannot. So, organizations may not be at risk when their employees know about their legal duties.
E-learning is a cost-effective and an easy way to train employees, when compared to the traditional methods of teaching. So, most of the organizationsare using eLearning to fulfill their training needs. The healthcare industry makes extensive use of the online training medium.
Training managers put a lot of effort while rolling out an eLearning project, as it involves many complex tasks.
As an eLearning professional, I often work with many training managers and admire their managerial skills. It involves a lot of work like training needs analysis, collecting content, dealing with Subject-matter Experts (SMEs) and developing the course for the stakeholders and learners.
Every organization needs to use their resources well to meet business goals and enhance productivity. As we know, the pharmaceutical sector is highly regulated and non-compliance to applicable laws and regulatory norms could be costly. So, you have to train your employees about rules, regulations, standards and recommended guidelines to avoid mistakes.
In my last blog, we have seen how E-learning, webinars and Mobile apps can be used to impart product training. In this blog, we will look at some more methods.
E-learning is the continuous process of learning through electronic media. Instructional design is a systematic process of learning, and this learning facilitates achievement of the intended goals. Many think that instructional design is all about using technology, but this is not the case.
“A major challenge we face today, therefore, is to create a desire in people to learn; and to foster and facilitate this desire throughout their lives.”
- Bryn Holmes(Author, eLearning Concepts and Practice, 2006)
One of the most important factors for organizations to succeed in today’s competitive landscape is the speedy launch of new products. The time-to-market of new products is critical to survive and succeed. Furthermore, the life cycles of most products are getting shorter due to rapid advances in technology.
On the other hand, if your sales employees are not rightly trained on your products, they will not deliver the right message to your potential prospects making it a competitor’s gain.
We all have a child in ourselves, energetic, fun loving and having zeal to explore and win games. In this state, we learn the best because our emotional state is very positive and retention of learning will be at the peak.
How do we bring out the kid in ourselves, while learning a new skill or acquiring knowledge?
Introducing new processes and software applications can be quite a daunting task. Employees are not receptive to change and teaching all the details and minute steps can be time consuming. Conducting classroom sessions might not be a very beneficial solution. Learners will need to set aside time from their busy schedules, and often, this might not be feasible. The limited number of facilitators will also slow down the learning process. Facilitators will also need to travel extensively to teach learners spread all across the globe. All these arrangements take up considerable efforts, time and financial resources.