ADDIE, a simple, yet highly useful model for instructional design provides us with a framework for content development. The acronym “ADDIE” stands for Analyze, Design, Develop, Implement and Evaluate. It does not suggest following certain specific learning theories, but is used as a device to help us think about the course design.

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As an instructional designer, I have worked with many Subject Matter Experts (SMEs). I came across several SMEs who lack the experience of working with an instructional designer, hence making them aware about the process of creating an e-learning course. It goes without saying that SMEs play an instrumental part in developing an effective e-learning course.

SMEs are connoisseurs in their field of work. They possess immense knowledge of the subject, contribute content, source materials, reference links, prioritize topics and concepts, check the content for technical accuracy, etc. Failure on an ID’s part to incorporate constructive information in the course can result in an ineffective e-learning product.

A good SME respects project timelines, understands learning objectives, the learner’s motivation and does not force every bit of content in a course. Before the start of any project, it is good to spend some time to get to know the SME. This ice-breaker forms the basis of a relationship of trust between both parties. Usually, SMEs are very willing to help and share their knowledge if you build a good relationship with them. The following are my observations on my interactions with SMEs.

Introduce e-learning to the SME. Explain what good e-learning is, its capabilities and limitations. Discuss timelines and the process of creating an e-learning product from concept to finish. To provide a better understanding, create a special project plan discussing each step of the project and timeline. Be specific about time commitments, such as an estimate of each task and the final deliverable dates. This will help both parties to stay on track and meet deadlines.

Discuss the SME’s role in the creating the product. Ask SME to schedule his time for your project and prepare him for the task on hand. Help him identify your training needs, audience and their motivation and learning objectives. Make sure that the SME is accessible for clarifications on the content during the development process. Communicate what you want, how much you want at each step of the project. Also, invite the SME to attend the kick-off meeting. He will be able to know and understand the target audience and the client’s needs.

Before your information-gathering meetings, do your homework on the subject. Read all you can on the topic before approaching the SME with a question or two, when in doubt because this wastes his time. Instead, create a question bank which the SME can answer in an organized manner.

While some e-learning companies have internal SMEs, often, the client too provides the vendor with internal experts. Respect the SME’s time. Plan deliverables, schedule meetings or phone calls according to his convenience.

It is possible that SME loses focus on the learning objectives. As an ID, you should help him stay on track. He may want to include unrelated content. Allow him to step into the learner’s shoes and ask,”How will the learner use this piece of information on the job?” Keep the extra content aside and find innovative ways to make it useful to the learner.

Update the SME during the development stage. If possible, share any available content. Ask the SME to proofread the course on completion of the first draft. Create a checklist with detailed instructions on proofreading the course. Your checklist can include details relating to consistency and clarity of the content, accuracy of review and assessments questions, technical accuracy of the content and flow of the course, etc..

By incorporating the above-mentioned points, I continue to enjoy a good working relationship with SMEs. Keeping them informed and involved during each step of the course creation process will lead to an effective alliance for your e-learning project.

What are your thoughts on the same? Do comment and share your knowledge on what it takes to be an instructional designer and what was your experience working with SMEs.

Thank you for reading my blog.

Usually, training needs are identified during an annual performance appraisal done by HRD. These needs are handed over to corporate training to initiate involvement to address them. The needs are classified and collated; training calendars drawn; training budgets projected and so on.

That’s fine but when the demand arise from the line managers for training other than those that fall in the above category, how do we react? Do we go by the book and start from the beginning? Sounds logical, especially knowing the fact that a majority of performance gaps do not fall under the purview of training.

Most line managers want the training to be delivered yesterday! There is always a dearth of time, resources and money, which makes us think twice before we jump into a full-fledged analysis.

So, the question is when can we skip and when can we not?

We tend to skip a formal analysis process when we use rapid prototyping where Instructional Designers (IDs) and Subject matter Experts (SMEs) work in a continual loop to produce a prototype. The prototype becomes the first step in the cycle and front-end analysis gets integrated into an ongoing, iterative process between subject matter, objectives and courseware.

According to Mager & Pipe, we should explore fast fixes before spending time and resources on further analysis. All that is required is a quick-and-easy remedy such as:

• Uncovering invisible expectations
• Providing proper resources
• Supplying feedback

With busy work schedules and advanced technology such as internet, people want everything at a click of the mouse—whether it’s paying bills, communicating with people, shopping and now, even learning. When I think of learning, the first thing that comes to my mind is e-learning.

E-learning is witnessing a boom in every industry and field. With Web-based training, individuals and professional needn’t have to follow the hectic schedules of day-to-day classroom learning, but can work and learn at their own pace. People are beginning to appreciate this flexible, convenient and affordable mode of learning. In fact, there are innumerable reasons why Web-based training is more effective and efficient than the traditional instructor-led training.

E-Learning definitely yields additional benefits including flexible learning i.e., learning is self-paced, accessible anytime, anywhere, around the globe, apart from being highly interactive, available at an optimum cost, and most important, it provides quality learning. But what goes into designing a good e-learning course?

Let’s talk about the basics of designing a course.

Understand the target audience: Firstly, you need to understand the training needs and the nature of the target audience.

Informative content with interactive features: The key parameters for making a good e-learning course include informative content and interactive features such as Rich Streaming Media, simulations and online assessments.

Learner-centric: The design philosophy should always focus on the learner, i.e., it ought to be learner-centric. Subject Matter Experts (SMEs) and Instructional Designers (IDs) play a vital role in designing effective and engaging e-learning courses. SMEs provide the actual content required for a course that makes it informative and instructional designers make the course interesting and engaging.

Reduced process time: Instructional designers should be capable of reducing the process time and optimize utilization of various resources. They play a pivotal role in the smooth transition of the entire design and development process. A rich learning content and a visually engaging course make for the best pedagogy for increasing learners’ attention and motivating them to learn more.

Whether you’re a novice or an expert, off-the-shelf courses are a great way of enriching knowledge and addressing the training requirements of both individuals and employees. Today, thousands of companies across the globe are offering comprehensive range catalog courses.

CommLab India is a custom courseware solutions and learning technology services company. I am delighted to report that now it’s offering catalog courses on career-enhancing subjects like Lean Manufacturing, Legal & Work Compliance, Authoring Tools, Business Writing and many more.

From first hand experience, I can confidently state that this library of e-learning courses will definitely meet the online training requirements of individuals and organizations. They bring you the complete collection of engaging and interactive courses with features like assessments, case studies and media-rich simulations.

I will elaborate my views in the subsequent post.

Happy learning!

Asma Zaineb

Sr. Executive – Business Development