Providing product training to customers enables them to get the most from their investment, especially when it comes to basic troubleshooting skills. Wikipedia defines troubleshooting as involving a form of problem solving, often applied to failed products or processes. It is a logical, systematic search for the source of a problem so that it can be solved, and so the product or process can be made operational again.

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Product knowledge is fundamental to the seller who is selling it and the buyer who is purchasing the same. In between the seller and the buyer there are other stakeholders who are equally required to have sound product knowledge. They could be the dealers, resellers or the vendors. Let’s examine in detail who benefits from product trainings and why imparting product training is so important.

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Product trainings are important for every employee who has any form of interaction with customers. It could be sales personnel, customer service personnel or service staff. Knowledge of the products helps them not just to win over the customers but to retain them as well. Hence companies need to invest their time and money to conduct periodic product trainings.

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Importance of product training for sales people has never been doubted. The product features, product USPs, its installation and operation, basic trouble shooting and some information about competitor’s products are all ideally part of the product training program. However, how do we make product trainings for sales people more relevant to the sales team and ensure that it covers what is most important to them?

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Sales personnel are the revenue generators for any organization. If the sales force is not equipped with adequate tools to showcase the company’s products or services, it would drastically affect the revenue-generating capacity of an organization. Each organization has specific requirements and they need to train their sales people adequately with respect to their specific needs. So, what is the type of training that an organization needs to plan for their sales personnel?

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