Multitudes of products are launched by organizations every day, particularly in high tech and electronics industry. As a result, products have a shorter life. Consider the predicament of a sales guy. Just as he gets comfortable with product features and benefits of one product, another is launched and he now needs to get familiar with the newly released version. He can’t afford to display his ignorance as not being able to answer questions about his company’s products would be construed as incompetence and will affect his chances of impressing a prospective customer in decision-making.

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Product training is one of the most important objectives of sales training. It is important because it equips the sales staff with adequate product knowledge that enables them to handle customer queries objectively and convincingly. A company can have a great product to offer, but if the sales people are not trained to market the same to prospects it may not obtain the intended market penetration. In order to make product trainings more successful, one needs to keep in mind few critical aspects. Let’s review some of them here.

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Identifying the best training options for your sales staff that not only fosters learning and development but ultimately helps boost the organization’s sales is not an easy task. Sales people are result-oriented action lovers. Hence, you need to think of activity-based training programs that involve a lot of learner participation. Thankfully, there are excellent resources available in the market today that provide you with a multitude of options. All you need to do is research your training options and choose the one that best suits your requirement. Let’s take a look at some of them here.

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It is impractical for sales people to retain all the information about products they learn during traditional product training classes. How can training content be made more relevant, purposeful and just-in-time for sales people? How can technology be leveraged effectively to provide such a service for organizations? Come join CommLab India as it explores a new comprehensive way of presenting product training for sales people.

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The success of your business depends on the efficiency and loyalty of your channel partners towards your organization and the products you offer. They could be retailers, wholesalers or agents. Training becomes an important medium to engage and involve the channel partners in your business and seek a long term commitment from them. What is the type of training that best suits channel partners? Keeping in mind the fact that training goals should mirror the business goals of your organization, training programs for channel partners should include the following:

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