The success of your business depends on the efficiency and loyalty of your channel partners towards your organization and the products you offer. They could be retailers, wholesalers or agents. Training becomes an important medium to engage and involve the channel partners in your business and seek a long term commitment from them. What is the type of training that best suits channel partners? Keeping in mind the fact that training goals should mirror the business goals of your organization, training programs for channel partners should include the following:

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Design strategies for product training can be multifold depending on the nature of the product and the target audience. For example, the learning strategy for a software product would be different from the strategy needed to train on a piece of equipment or an electronic gadget. Similarly, the strategy cannot be the same for a sales person selling a product and the end-user who is actually going to be using the product.

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To evaluate the impact of training, there are two possible ways of measurement – one based upon financial measures (Return on Investment) while the other include qualitative measurement based on Return on Expectation. However, the ultimate objective remains the same – to generate greater benefits at the lowest possible cost. Therefore, it makes good business sense to know about the major ways to increase the impact of training.

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Your organization has decided to go in for a new software application. This new application is going to make things easier by speeding up processes and systems. It is also going to bring great added value to your customers. But before anything else, you will need to train your employees on how to use this new software application. What would be the best way to do it?

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Education imparts knowledge and develops an individual’s overall personality. However, training sharpens the knowledge acquired through education and provides skills essential to perform a particular job. It is recognized as a strategic component in today’s organizational settings. Therefore, organizations invest a vast portion of their resources and time in conducting training programs for their employees. But how effective are these training programs?

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