eLearning has gained a lot of importance in the last few years and organizations have recognized the need to make learning available easily for employees. There are increasing attempts to supplement classroom training with online training as they are recognized as performance enablers. The easiest option for organizations to implement eLearning is to utilize some of the off-the-shelf courses available in the market. However, these decisions have to be taken after a great deal of thought because off-the-shelf courses can’t meet every training need.

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Having eLearning programs and initiatives in the organization is commendable. However, it is not adequate. To give the initiative its logical ending, you need to market it within the organization. Given below are three good reasons why trainers or L&D heads should make an effort to market eLearning programs within their organizations.

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Product trainings are important for every employee who has any form of interaction with customers. It could be sales personnel, customer service personnel or service staff. Knowledge of the products helps them not just to win over the customers but to retain them as well. Hence companies need to invest their time and money to conduct periodic product trainings.

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Design strategies for product training can be multifold depending on the nature of the product and the target audience. For example, the learning strategy for a software product would be different from the strategy needed to train on a piece of equipment or an electronic gadget. Similarly, the strategy cannot be the same for a sales person selling a product and the end-user who is actually going to be using the product.

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Your organization has decided to go in for a new software application. This new application is going to make things easier by speeding up processes and systems. It is also going to bring great added value to your customers. But before anything else, you will need to train your employees on how to use this new software application. What would be the best way to do it?

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