A good eLearning course should market itself. It should be aligned with the business goal, it should be instructionally sound and enhance the learning experience. However, the rate of drop-outs among those who take up eLearning courses is very high. The reasons typically could be lack of personal motivation, poor instructional design of the course, conflicts between work and personal commitments and so on. If we need to overcome these barriers, the instructional material should be tailored in such a manner that the learner is motivated to complete the course.

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Companies are spending millions to deploy training solutions through an enterprise-wide LMS. Once that is done, all trainings are migrated to it and new trainings added. One would imagine that having this huge library of trainings is enough to take care of any employee’s training needs in order to improve their performance on the job. But wait. Despite the best of intentions, the results are almost invariably a bit disappointing.

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Mobile Learning has become a viable learning medium in recent times. However, it is neither a panacea for all ills nor an alternative for classroom training or eLearning. In fact, mLearning can complement classroom training and eLearning very well. Here are a few recommendations to get started with mobile learning.

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eLearning has gained a lot of importance in the last few years and organizations have recognized the need to make learning available easily for employees. There are increasing attempts to supplement classroom training with online training as they are recognized as performance enablers. The easiest option for organizations to implement eLearning is to utilize some of the off-the-shelf courses available in the market. However, these decisions have to be taken after a great deal of thought because off-the-shelf courses can’t meet every training need.

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Having eLearning programs and initiatives in the organization is commendable. However, it is not adequate. To give the initiative its logical ending, you need to market it within the organization. Given below are three good reasons why trainers or L&D heads should make an effort to market eLearning programs within their organizations.

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