Hard benefits of eLearning in terms of reduced costs are easy to quantify. Let’s look at a few of them with eLearning solutions, you can cut costs for the following:

• Travel (40% of most training related expenses are due to travelling)
• Class room instructors (including doing away with train the trainer classes)
• Facilities and equipment
• Training administration and course logistics
• Course documentation
• Training function
• Course development and maintenance – develop once, enjoy forever (well, almost)

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I was watching Animal Planet the other day and saw a nail-biting documentary in which a lioness very cleverly targeted a buffalo out of a huge, scary herd. The way that lioness separated the buffalo from the rest of the herd was truly a lesson in strategy. The entire chase and going in for the kill was planned and executed with perfection. And needless to say, delivered the required results. That made me wonder about eLearning execution strategy in general (Nothing to do with the lioness of course! But being neck-deep in planning an eLearning execution strategy for one of our existing customers, the parallel came naturally).

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Often when we receive a go-ahead for implementing eLearning, our first reaction is to plan an immediate migration of all of the organization’s existing classroom training materials to the eLearning mode, without giving too much thought to factors such as what are the various kinds of trainings the organization has, what is the current training capability, what are the organization’s goals for training, what does it hope to achieve with eLearning, what are the costs involved etc. As a result, we sometimes end up biting off more than we can chew.

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Here is a quick recap of what works in developing an eLearning strategy that brings results.

Identify key business goals
Before you come up with a winning eLearning strategy, identify your organization’s business goals. Typical goals might include decreased time-to-market of new products, improved customer service, achieving 100% compliance on legal mandates etc. Nail them down, so that you know exactly what you need to be targeting with your eLearning initiatives. You may need to meet with executive leadership to drill down to the key ones – don’t guess, ensure you are in sync with what leadership defines as critical to business. Keep your vision focused and don’t try to target too much.

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In a world increasingly driven by hard business results, organizations have never been more focused on making every dollar count. Most so when it comes to training. With eLearning forming a sizeable chunk of the training spend, it is not surprising that its value and viability is under the microscope like never before.

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